How the Hum of a Coffee Shop Can Boost Creativity

MMM…coffee! Already I am feeling creative!

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Now that I know this, I won’t  feel so bad forking over $4.00 for a specialty coffee.

“In a series of experiments that looked at the effects of noise on creative thinking, researchers at the University of Illinois at Urbana-Champaign found that a level of ambient noise of a bustling coffee shop, about 70 decibels, enhanced performance compared with the relative quiet of 50 decibels.”

Or here‘s another option, for when I can’t go out.

“Coffitivity, was inspired by recent research showing that the whoosh of espresso machines and caffeinated chatter typical of most coffee shops creates just the right level of background noise to stimulate creativity. The Web site, which is free, plays an ambient coffee shop soundtrack that, according to researchers, helps people concentrate.”

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